Drive Traffic to Your Website Through ChatGPT, Claude, Gemini, etc.
People are using Large Language Models (LLMs) like ChatGPT, Claude, and Gemini to find information in new ways. People don’t just use Google anymore; they also ask AI assistants for everything, from tool suggestions to vendor recommendations.
The big question for businesses today is: How can LLMs find and suggest your business?
To answer that, let’s look into what LLMs are, how they work, and how to make your website “readable” and retrievable by these smart systems. We’ll start with a new standard called llm.txt.
What is an LLM and how does it work?
A large language model (LLM) is an AI system that has been trained on a lot of publicly available text, like from websites, books, wikis, forums, and more. These models learn how to speak, how to think, and even how to reason.
When someone types “Suggest the best payroll software for startups,” LLMs use what they know from the internet to come up with answers.
They don’t “search” like Google does; they make things. And if your business isn’t in the content they’ve trained on or mentioned in reliable sources, you’re not part of the AI conversation.
A standardized way to show AI models important information about a website
A new convention called llm.txt is becoming more popular to fix this problem with visibility. Think of it as a welcome mat for LLMs who come to your site. It’s a file that tells them what’s important, what’s okay to use, and where to find the best content.
This file:
- Lives at yourdomain.com/llm.txt
- Can highlight your key content pages
- Can define terms for usage or attribution
- May influence how your content appears in AI-generated answers
It’s not an official standard yet, but some AI developers are starting to look for it. Businesses that are proactive can benefit from being early adopters.
What is the difference between LLMs.txt, Robots.txt, and Sitemap.xml?
Let’s take this apart:
Let’s break this down:
| File | Purpose | Audience |
| robots.txt | Tells search engines (like Google) what to crawl or skip | SEO bots |
| sitemap.xml | Provides a list of all your pages | SEO bots & crawlers |
| llm.txt | Tells AI models what to read, use, and quote | LLMs like ChatGPT, Claude, etc. |
In essence:
- robots.txt = control crawling
- sitemap.xml = list everything
- llm.txt = highlight and instruct for AI
How LLMs Can Help Your Business Page Get More Likes
If LLMs can read and understand your content, they can begin:
- AI search results that suggest your business
- Citing your blog in content that is made by computers
- Telling users what your services are in a short way
- Bringing users back to your site for more information
To put it simply, AI becomes your way to get the word out.
You stop depending only on search rankings and start showing up in real conversations that use LLMs.
Things to Think About When Making a llm.txt File
If you’re creating your own llm.txt, include:
makefile
CopyEdit
# llm.txt – AI Accessibility Guidelines for [Your Business]
# Contact: [email protected]
Allow: /services
Allow: /blog/top-productivity-tools
Allow: /about-us
Disallow: /admin
Disallow: /internal-use
Attribution: required
Usage: commercial-use-allowed
License: CC BY 4.0
Best Practices:
- Use plain, readable format (like robots.txt)
- Include only the most useful, accurate pages
- Clearly state usage rights or restrictions
- Include contact info in case LLM providers need clarification
Who’s using it, if anyone?
Some smart companies and publishers are already trying out llm.txt, even though it is still new.
Just like search engines do for robots.txt, some AI-focused platforms and researchers have started making parsers that look for llm.txt files. As this picks up speed, it will probably become a standard part of website infrastructure.
Important trends:
- AI plugin developers want llm.txt to be included.
- Legal teams are looking over the licensing of content for LLM use.
- SEO and growth marketers are trying out llm.txt with other tools.
Last Thoughts: LLM Discovery Is the New SEO
More and more people are using AI assistants to find brands, solutions, and services. You need to put your business in the LLM ecosystem, not just Google’s index.
You can make sure your brand is part of the AI-powered conversations of the future by learning how LLMs read and get data and using standards like llm.txt.
TL;DR: Important Things You Can Do:
- Learn how LLMs come up with answers.
- Include structured content like FAQs, guides, and new ideas.
- Make a llm.txt file to show important pages
- Use clear language, schema markup, and rules for giving credit.
- Keep an eye on AI trends to stay ahead in discoverability.
Want to Build with LLMs but Not Sure Where to Start?
Understanding LLMs and the mechanics behind the so-called llm.txt is just the first step. The real magic happens when these models are applied to solve real-world business problems—automating support, generating content, building smart chatbots, streamlining operations, and more.
But we get it—implementing AI isn’t always plug-and-play.
That’s where we come in.
At Metafic, we help businesses build smart, secure, and scalable AI solutions using the power of LLMs, low-code platforms, and custom integrations. Whether you want to:
- Automate internal workflows with an AI assistant
- Train a custom LLM on your company’s knowledge base
- Prototype an AI-powered MVP in weeks
- Or just understand what “AI-ready” really looks like for your org…
We’d love to help.
📩 Reach out to us
Let’s explore what’s possible, together.
→ Visit us: Metafic
→ Or drop us a message at [email protected]
